Fitter in 50: A 50-Day Transformation Program

Prime Your Metabolism for Faster Progress and Shed 5-12 Pounds of Fat by June… & Keep It Off for GOOD

You’re not here because you want to drop water weight for a month or two.

If you were, you’d go with the usual short-term “challenge” structure:

• A super low calorie target
• A list of foods you can’t eat for a while
• Extremely intense circuits and HIIT workouts

Then you might get what most people say they want: rapid weight loss.

But at great cost:

❌ You’d lose muscle and slow your metabolism. Resulting in a less toned, “softer” look, and a harder time managing your weight

❌ You’d feel awful: groggy when you get out of bed, no energy for the day—nevermind workouts—and little-to-no motivation

❌ Social situations and “real life” would stress you out. Since every fun, human moment would feel “off track” and guilt-inducing

❌ You’d almost certainly gain it all back, and feel even more discouraged after “failing” again

That’s just not something I can get behind.

I want you to see huge visual differences, feel incredible, and actually keep it off—like Tina has:

I bet you can relate to her story.

For years, she’d start fresh—with yet another strict diet—virtually every Monday, white knuckle her way through a week, two, or maybe even three…

Only to “crack,” spiral, and be back where she started.

We both know how defeating this can be.

The good news is, the solution isn’t just trying harder, or “having more willpower.” You just need to follow a very specific, unique approach—like Tina did when we turned things around.

Or even my mom, whose “weight loss diet” shocked a lot of people.

She wasn’t insanely strict—she actually regularly enjoyed whoopie pies, hot dogs, and pizza—and she STILL lost 60+ pounds and dozens of inches:

I realize this sounds unrealistic, but if you approach things the right way (more on this in a moment)…

You’d be surprised how seamless and sustainable weight loss can be.

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While Tina and my mom’s life circumstances are very different, their success has at least one thing in common:

They both used a very specific protocol that:

✅ Primes your metabolism for faster results than ever before

✅ Torches fat, specifically—so you see massive visual differences

✅ Helps you take on your day with twice the energy and motivation

✅ Doesn’t require you to put your life on hold to follow it

✅ Ensures whatever results you get NOW… you can keep

Otherwise, what’s the point?

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“So what IS this protocol?”

Fitter in 50 is built around three distinct Nutritional Phases:

1️⃣ Phase 1/3: The Primer Period

Learn how to prime your metabolism for better results. No more having to eat 1,000-1,200 calories, or stalling all the time. With the right focal points, you can have more food on your plate than ever before

2️⃣ Phase 2/3: The Progress Period

Capitalize on this foundation. Turn on the fat loss jets, and consistently see results that motivate the hell out of you

3️⃣ Phase 3/3: The Practice Period

Prime yourself for long-term success with a clear, structured “exit” strategy. No more going cold turkey, gaining it all back, and having to start from scratch

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Think of this whole process like actually warming up for a run, rather than walking outside and… immediately breaking out into an all-out sprint.

As eager as you may feel to do this, things go dramatically better when you take just a few minutes to warm up, pace yourself — then cool down.

Compared to coming out of the gate as hard as possible, with no structure or pace. You’ll crash and burn every time.

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Most programs and “challenges” ONLY focus on Phase #2: the immediate weight loss.

Which if you don’t have a strong foundation in place, means you’ll have to white knuckle your way through every week, and eventually rebound.

Yeah, no thanks.

If you’re just after fleeting scale change, I’m not your guy.

But if you’re looking for very noticeable results—both visually, and with how you feel—that you can actually sustain… then I think you’ll like what I’ve got.

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“So what does the program actually look like?”

That’s why I always want to know, too: what the day-to-day involves, and how the progress will happen.

Got you covered on every front:

(Q) What’s Fitter in 50?

Fitter in 50 is a small group coaching program for women who want to lose 5-12 pounds of fat in 50 days—by early June.

Every member gets:

• A personalized nutrition plan for 5-12 pounds of fat loss
• A habit tracker based on your highest yield focal points. That way you know exactly how things are going, and what you need to focus on
• A transformation manual with my go-to grocery list, meal ideas, snack and supplement recommendations, and more
• Two workout programs to choose from: one for at home, and one for the gym. Both of which are designed to get you a massive ROI in the least time possible
• Two private check-ins: one at the beginning of Week 1, and another after Week 4—so you both start and finish the program strong

(Q) How does it work?

Every member gets added to a private Facebook group, where I’ll be posting six days per week:

➡️ Monday: I assign the weekly challenge based on that week’s focal point. You’ll be able to choose between regular challenges, “intensified” challenges, and the occasional group challenge!

➡️ Tuesday: We’ll take a deeper dive into that week’s focal point. I want you to be crystal clear on why it matters, and how to crush the week. There’s also a running Q&A thread for anything I can be helpful with

➡️ Wednesday: A mix of additional program resources, tips and tricks for the week, recipe shares, form reviews, and more

➡️ Thursday: We’ll share wins. This may seem woo-woo, or even unimportant… but this process is infinitely more enjoyable and sustainable when you’re focusing on what you’re doing WELL. Not just where you fell “off track”

➡️ Friday: We’ll plan for the hardest stretch of the week: Friday night-Sunday

➡️ Saturday: A quick recap of the week, in case you fell a little behind, were traveling, etc.

Important: the actual daily commitment to the group is just 2-5 minutes . You can pop in at the end of the day, read that day’s post, and sign out.

Our members are busy, so I want this to be as easy to keep up with as possible.

(Q) What are the weekly focal points?

(Q) What if I’ll be traveling during the program?

I don’t beat around this bush anymore:

The MORE you have going on during this 50-day stretch… the BETTER off you’ll be with structure, support, and accountability.

Not joining the group because “things are nuts right now,” or “you can’t fully commit,” just reinforces that:

• You need perfect conditions to execute
• Things aren’t worth doing unless you can do them perfectly
• Fitness and fat loss are negotiable every time you have a lot going on

So if you’re remotely interested in challenging your all-or-nothing mindset… don’t let this be the reason you don’t join. That’s a one-way ticket to staying in that cycle.

Learn how to ebb and flow with real life instead.

(Q) What’s the program investment?

Generally, short-term private coaching starts at $120+ per week.

The Fitter in 50 investment is only about half that:

• Option #1: $65 per week for seven weeks (to break things up)
• Option #2: $400 up front to save $50+

This brings the effective weekly rate down to just $50: less than half the private coaching investment.

I don’t beat around this bush anymore, either:

That’s now the cost of most meals out, or a few drinks. Since most people should be doing less of both anyway: this can be a non-factor in your budget.

It’s just a matter of what you value more.

(If you don’t value the structure, support, and accountability: I’m NOT here to guilt you for that. You do you! Truly. But I’d be doing you a disservice if I didn’t point out the potential disconnect between your on-paper “priorities,” and where you’re spending your time and money.)

Also, as a friendly heads up: I’ve barely touched these rates since 2019… and I’m not sure what they’ll be if and when I launch another group later this year. So I’d take advantage while you can.

(Q) What kind of results can I expect?

Depending on a few factors—your starting point, lifestyle, consistency levels, etc.—5-12 pounds of fat loss is reasonable.

This may not sound like a crazy amount, but:

• Even 5-12 pounds WILL make a difference in how you look and feel
• A more aggressive plan might set you up to yo-yo—and I do NOT want to set you up for failure after the program

Also, a few members are joining with maintenance goals. Meaning they’re good where they’re at, and want to practice maintaining their results.

This is, hands down, the most valuable time to be coached—when most people loosen the reins altogether.

So know that you can join the program with that goal, too.

It’s actually music to a coach’s ears.

(Q) What makes this different than other programs?

If I’m being honest…

Most short-term group programs aren’t client-centered. Meaning they’re not overly concerned with your well-being or success after the program is over.

They know people just want the scale to go down, fast—and market and coach accordingly.

I’m going about this in a totally different way:

Each week, you’ll strengthen the foundation that’s going to allow you actually succeed long-term. Plus, Week 7 revolves entirely around “exit strategies”: how to gradually wean off dieting, and return to real life—without gaining everything back.

I’m NOT just here to help you manipulate the scale for month or two, and leave you high and dry afterward.

(Q) How do I join? What happens next?

The dates you need to know:

• Wednesday, April 23rd: doors open to the VIP waitlist. Onboarding begins
• Saturday, April 26th: doors open to the public
• Monday, April, 28th: the first day of the program! Everybody gets added to the private Facebook group, and we’ll go from there

Enter your name and email here to secure your spot on the VIP waitlist:

This doesn’t commit you to anything. You’ll just have the chance to secure your spot early at a special rate not offered anywhere else — and set yourself up to get results like 200+ veteran members already have:

Speaking of our members…

Here’s just a few of their thousands of wins over the last 7+ years:

Enter your email here to make sure you don’t miss out on wins like these:

Again, after the 28th: we won’t be accepting new members for a while.